In this digital age, visual communication is key and it’s no wonder that digital signage has become a staple in both businesses and public spaces. With countless potential uses, from advertisements to directional guides, digital signage is both functional and eye-catching. But, as with any medium, design can make or break its effectiveness. To help you create stunning digital signage that engages your audience and drives your message home, here are six essential design tips, presented by Kitcasts.
1. Keep it simple, honey
Limit Your Text: Less is more when it comes to digital signage. Use short, succinct sentences that get straight to the point, making it easier for your audience to absorb information quickly.
Choose the right font: Opt for clean, legible typefaces that won’t strain your eyes or cause confusion. Remember, script fonts may look nice, but they aren’t always the most readable choice.
Stick to a limited color palette: Use a few complementary colors to make the design pop without overwhelming the viewer. As a general rule, stick to two or three primary colors and use contrast effectively to ensure that text stands out against the background.
2. Embrace hierarchy and structure
Prioritize information: Determine the most important message you want to convey and make sure it is the focal point of your project. By presenting information in a hierarchical manner, you guide your viewer’s attention through the content effortlessly.
Use titles and subtitles: Divide your content into easily digestible sections with clear titles and subtitles. This will improve readability and make it easier for your audience to locate the information they need.
3. Pictures matter
Quality over quantity: Relevant, high-quality images can enhance your message and make your signage more engaging. However, be selective – too many images can create visual clutter and dilute your message.
Embrace visuals that resonate with your brand essence: Weave together the signature hues, emblem, and aesthetic components that represent your brand, creating digital displays that align harmoniously with your all-encompassing brand personality.
4. Call to action
Keep it clear and concise: Clarity and brevity are key when crafting your call-to-action (CTA). Whether it’s a sale, promotion or event, make sure your audience understands your intention without a doubt, using succinct and precise language.
Make it noticeable: Design your call-to-action to grab attention, using contrasting colors, bold fonts, or even animated elements to grab attention and encourage interaction.
5. Animation and movement – use wisely
Subtle is key: while animation can undoubtedly add interest to your digital signage, it’s essential to use it sparingly. Too much movement can distract and detract from your message.
Maintain readability: Make sure any movement doesn’t interfere with the readability of your text. If you use animated text, make sure it stays on screen long enough for viewers to read it comfortably.
6. Try, try and try again
Viewed from various distances: Digital signage is often viewed from a distance, so make sure your design remains legible and visually appealing from different distances and angles.
Check color calibration: Colors may vary between displays, so make sure your design is consistent across all displays.
Request Feedback: Share your design with peers or a test audience and gather feedback on what works and what can be improved.
Bottom line, effective digital signage relies on a careful balance of simplicity, hierarchy, visuals, calls to action, animation, and thorough testing. By incorporating these six design tips into your digital signage, you’ll be well on your way to creating eye-catching, engaging displays that not only draw attention but effectively communicate your message. Happy planning!
